Changing the way the world viewed Paraguay was the general goal we had when Mazzei was first conceived. The objective was to create high quality food with Paraguayan raw material, and at the same time to position Paraguay as a food producing country for the whole world.
We had to start at home because at the time 95% of the cookies that were consumed in the country were imported from other countries. This competitive context forced us to invest in the latest technology in order to be able to meet the highest international standards of quality and food safety.
After months of recipe tests, different raw materials, combination of flavors, and trying many, many cookies, finally in February 2012 we got to launch of the Adventure Cookies. Soon after we launched the Crackers, Merienda, Anillos and other products that now belong to the Mazzei family.
Mazzei's goal was always to give value to the Paraguayan raw material and been able to conquer the world with its national products made by Paraguayans. We saw that Paraguayan farmers had a hard time producing these raw materials without having a national market to sell to. We decided to start testing the products with Chia seeds, at the time the leading product produced by rural farmers. We achieved results immediately, and growing in sales started at the same time that we were helping these farmers, we created a product that is currently leading sales in the country and is also being exported to other countries.
Quality and innovation are the pillars on which Mazzei was founded and we will continue working to create foods good for our body, the society and the planet, and at the same time helping to position Paraguay as a high quality food producer for the whole world.
We use natural ingredients of our soil, that give opportunity to local producers and allows us to have organic raw material, free of chemicals and pesticides.
Around 1,500 producers of San Pedro area are in charge of planting, cultivating and providing chia to Mazzei. Thanks to the work of these families, we manufacture the only whole grain cracker with Chia seeds on a worldwide level.
The products are exported to
Brazil, Bolivia, Uruguay, Australia,
Switzerland, Germany, Spain and Mauritius Islands.
Con la distribución propia, la diversificación de productos y las exportaciones, el crecimiento de Mazzei se colocó en torno al 25% anual desde su segundo año.
Lo que se produce en el campo se puede industrializar y en Mazzei se emplea a más de 3.000 familias que proveen de materia prima para la realización de las galletitas.
Además en este material el Téc. Miguel Franco habla sobre la materia prima nacional y la producción conforme a protocolos de calidad.